Last Friday, I went over a list of places you can use to build the first backlinks to your site. This week, I will talk about how to monitor the SEO for your site and the tools I recommend using. Keeping with the theme of bootstrapping, the tools I will recommend will all be free or free versions of paid tools. There are a lot of great SEO tools on the market, and a site owner could easily spend over $500 a month on SEO tools alone. But I will show you how to extract the most value out of free tools, so your money can be better spent elsewhere on your business.