Weekly News April 6th 2022

The best in SEO and e-commerce news of the past week, a curated list.

Are you ready for your middle-of-the-week e-commerce and SEO news break? This week we have some pretty exciting stories, a couple of announcements from Google, and some helpful tips and tricks.

Out of Stock Products

This is one I have long suspected to be the case. There had to be a reason for all of the structured data Google wants from your store, right?

https://www.searchenginejournal.com/google-out-of-stock-products-may-impact-search-visibility/444500/

Content Marketing Ideas for May

Are you having a hard time coming up with content marketing ideas for the next month? This article has a few good suggestions.

https://www.practicalecommerce.com/5-content-marketing-ideas-for-may-2022

10 Do-it-Yourself SEO Tips

Everyone loves do-it-yourself SEO ideas. It is a great way to save money and make money in the long run.

https://www.practicalecommerce.com/10-do-it-yourself-seo-tips-to-save-money

Google Niche-Specific Algorithms

This is a great question asked during one of Google's community chats. Does Google use different SEO metrics for different niches?

https://www.searchenginejournal.com/niche-specific-google-algorithms/444385/

Great Popup Examples

Are you using popups on your site? Do they convert? Niel Patel has some great examples of high converting popups you can use.

https://neilpatel.com/blog/website-popup-examples/

Is no-follow a Dampening Factor?

We all know that nofollow links are not a ranking factor, but have you ever considered that they might be an anti-ranking factor?

https://www.seroundtable.com/google-nofollow-dampening-factor-33169.html

Are Mentions Treated Like Links?

Speaking of links, does Google use brand mentions like links as a ranking factor? Hear it straight from Google's mouth.

https://www.searchenginejournal.com/does-google-treat-unlinked-mentions-like-links/444596/#close

New Google Business in Store Products

Google Business is now rolling out listings for in-store only products for your Google Business profile. This is excellent if you have a brick and mortar shop

https://www.seroundtable.com/google-local-in-store-products-33199.html

How to Value an E-commerce Business

Considering buying out a competitor or just buying an e-commerce business? This article from E-commerce Times gives some insights on how to value an e-commerce business.

https://www.ecommercetimes.com/story/how-to-value-an-e-commerce-business-87471.html

Getting into Social Commerce

Have you dipped your toes in social commerce yet? For some markets, it is essential to start learning about it.

https://www.shopify.com/enterprise/social-commerce-examples

Have any questions or comments about any of the articles? Leave them below!