Weekly News April 6th 2022
The best in SEO and e-commerce news of the past week, a curated list.
Are you ready for your middle-of-the-week e-commerce and SEO news break? This week we have some pretty exciting stories, a couple of announcements from Google, and some helpful tips and tricks.
Out of Stock Products
This is one I have long suspected to be the case. There had to be a reason for all of the structured data Google wants from your store, right?
Content Marketing Ideas for May
Are you having a hard time coming up with content marketing ideas for the next month? This article has a few good suggestions.
https://www.practicalecommerce.com/5-content-marketing-ideas-for-may-2022
10 Do-it-Yourself SEO Tips
Everyone loves do-it-yourself SEO ideas. It is a great way to save money and make money in the long run.
https://www.practicalecommerce.com/10-do-it-yourself-seo-tips-to-save-money
Google Niche-Specific Algorithms
This is a great question asked during one of Google's community chats. Does Google use different SEO metrics for different niches?
https://www.searchenginejournal.com/niche-specific-google-algorithms/444385/
Great Popup Examples
Are you using popups on your site? Do they convert? Niel Patel has some great examples of high converting popups you can use.
https://neilpatel.com/blog/website-popup-examples/
Is no-follow a Dampening Factor?
We all know that nofollow links are not a ranking factor, but have you ever considered that they might be an anti-ranking factor?
https://www.seroundtable.com/google-nofollow-dampening-factor-33169.html
Are Mentions Treated Like Links?
Speaking of links, does Google use brand mentions like links as a ranking factor? Hear it straight from Google's mouth.
https://www.searchenginejournal.com/does-google-treat-unlinked-mentions-like-links/444596/#close
New Google Business in Store Products
Google Business is now rolling out listings for in-store only products for your Google Business profile. This is excellent if you have a brick and mortar shop
https://www.seroundtable.com/google-local-in-store-products-33199.html
How to Value an E-commerce Business
Considering buying out a competitor or just buying an e-commerce business? This article from E-commerce Times gives some insights on how to value an e-commerce business.
https://www.ecommercetimes.com/story/how-to-value-an-e-commerce-business-87471.html
Getting into Social Commerce
Have you dipped your toes in social commerce yet? For some markets, it is essential to start learning about it.
https://www.shopify.com/enterprise/social-commerce-examples
Have any questions or comments about any of the articles? Leave them below!
Excellent. Several links to very good, and not too long articles.
Many thanks!
Gary