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Weekly News April 27th 2022
The best in SEO and e-commerce news of the past week, a curated list.
Hey all, happy Wednesday. Let me start by saying I am sorry I missed the last two posts. Those who know me know I had to go out of town unexpectedly and am just getting back in the saddle. I have a great post lined up for you on Friday, though.
Now to this week's interesting news.
Local B2B SEO
If your company specializes in B2B on a local level, this is an excellent article on getting started with an SEO campaign for your site.
How to Respond to Negative Reviews
At some point, it is bound to happen; you will get a negative review. How you respond to it makes all the difference in the world.
Google Business Profile
Google Business profiles have started rolling out product performance metrics. Now you can see which products are performing best in the searches. It is still a pain that they have to be added manually, though.
WP Engine ending .htaccess Support
Years ago, I did performance testing against using .htaccess files and using an httpd.conf file, it looks like people are finally taking notice of the performance improvements.
Google Signed Exchanges
Starting soon, your site will be able to get all the benefits of AMP, like preloading, without actually being an AMP site.
Google has rolled out a new algorithm update for their search. Did your rankings take a hit? Or did they increase in the last week?
Amazon Expanding Prime Delivery
Does your company use 3PL? If so, Amazon might be a choice in the future; they are starting to offer Prime delivery to more and more businesses to take advantage of their logistics network.
The Future of Commerce
How is commerce and e-commerce trending in the future? This article suggests in a more profound personalized way and offering the best customer experience.
How to ask for a Review
This is a must for any business; you have to ask for reviews. The dominant group of people leaving reviews on their own are people that have had a negative experience. It is a must to ask satisfied customers for reviews to offset the negative reviews.
As always, if you have a question or comment about any of the articles, we can discuss them below. Have a great day and happy selling.