Weekly News April 27th 2022

The best in SEO and e-commerce news of the past week, a curated list.

Hey all, happy Wednesday. Let me start by saying I am sorry I missed the last two posts. Those who know me know I had to go out of town unexpectedly and am just getting back in the saddle. I have a great post lined up for you on Friday, though.

Now to this week's interesting news.

Local B2B SEO

If your company specializes in B2B on a local level, this is an excellent article on getting started with an SEO campaign for your site.

https://www.searchenginejournal.com/local-b2b-seo/446339/

How to Respond to Negative Reviews

At some point, it is bound to happen; you will get a negative review. How you respond to it makes all the difference in the world.

https://www.quicksprout.com/how-to-respond-to-negative-reviews/

Google Business Profile

Google Business profiles have started rolling out product performance metrics. Now you can see which products are performing best in the searches. It is still a pain that they have to be added manually, though.

https://www.seroundtable.com/google-business-profile-products-performance-metrics-33313.html

WP Engine ending .htaccess Support

Years ago, I did performance testing against using .htaccess files and using an httpd.conf file, it looks like people are finally taking notice of the performance improvements.

https://www.searchenginejournal.com/wp-engine-ending-htaccess-support/447383/

Google Signed Exchanges

Starting soon, your site will be able to get all the benefits of AMP, like preloading, without actually being an AMP site.

https://www.seroundtable.com/google-signed-exchanges-to-desktop-search-33305.html

Google Update

Google has rolled out a new algorithm update for their search. Did your rankings take a hit? Or did they increase in the last week?

https://www.seroundtable.com/google-search-ranking-algorithm-update-on-april-20th-33292.html

Amazon Expanding Prime Delivery

Does your company use 3PL? If so, Amazon might be a choice in the future; they are starting to offer Prime delivery to more and more businesses to take advantage of their logistics network.

https://www.cnbc.com/2022/04/21/amazon-ramps-up-fedex-ups-rivalry-by-expanding-prime-to-third-parties.html

The Future of Commerce

How is commerce and e-commerce trending in the future? This article suggests in a more profound personalized way and offering the best customer experience.

https://www.the-future-of-commerce.com/2022/04/27/the-future-of-commerce-trends/

How to ask for a Review

This is a must for any business; you have to ask for reviews. The dominant group of people leaving reviews on their own are people that have had a negative experience. It is a must to ask satisfied customers for reviews to offset the negative reviews.

https://www.quicksprout.com/how-to-ask-for-a-review/

As always, if you have a question or comment about any of the articles, we can discuss them below. Have a great day and happy selling.