Hey everyone, I hope you all had a good holiday if you celebrated. This week, we have a few exciting news stories with some new feature rollouts and SEO pointers.

Changing URLS

Please don't do it. Once a URL has been established, there are only a few good reasons to change them; testing is not one.

https://www.seroundtable.com/google-dont-change-urls-and-change-them-back-seo-33237.html

Local SEO

Looking for a way to catapult your local SEO rankings? Here is a unique strategy from Neil Patel.

https://neilpatel.com/blog/8-unusual-link-building-strategies-thatll-catapult-your-rankings/

SEO to Avoid

Are you having difficulty determining if a technique is worth doing or spammy? Here is a list of SEO tactics you should avoid.

https://www.searchenginejournal.com/avoid-stupid-seo-tactics/423560/

Automated Order Tracking

Does your business have a hard time keeping up with order phone calls? CalltoTrack can help reduce the amount of "Where is my order" calls you receive.

https://dh42.com/blog/calltotrack/

Instagram Product Tagging

Instagram has now opened its product tagging feature to all US accounts and what this means for you.

https://www.retaildive.com/news/instagram-expands-product-tagging-to-all-users/622280/

Best Social Media Posting Times

Are you having difficulty figuring out when the best conversion time for your social media postings is? This article will shed some insight to help you nail it down.

https://www.searchenginejournal.com/best-times-to-post-on-social-media-in-2022/446255/

E-commerce Navigation

Is your navigation the best it can be for your customers? Seamless navigations produce more sales if customers can find what they are looking for.

https://www.practicalecommerce.com/visitors-seek-effortless-navigation-and-design

Does Word Count Equal Performance?

Word count has been a metric most SEOs, and content producers rely on, but does it work for ranking?

https://neilpatel.com/blog/word-count-impact-performance/

Copywriting Mistakes

When writing the copy for your website, you have to remember that everything is a conversion factor. Does your copy have mistakes that might lower your conversion rate?

https://www.searchenginejournal.com/copywriting-mistakes/445807/

Title Tags

Are you considering rewriting the title tags to pages on your site? If so, you might avoid these patterns.

https://moz.com/blog/title-tag-patterns-to-avoid

As always, if you have any questions or comments about any of the articles, drop them below, and let’s discuss.