Weekly News April 20th 2022
The best in SEO and e-commerce news of the past week, a curated list.
Hey everyone, I hope you all had a good holiday if you celebrated. This week, we have a few exciting news stories with some new feature rollouts and SEO pointers.
Changing URLS
Please don't do it. Once a URL has been established, there are only a few good reasons to change them; testing is not one.
https://www.seroundtable.com/google-dont-change-urls-and-change-them-back-seo-33237.html
Local SEO
Looking for a way to catapult your local SEO rankings? Here is a unique strategy from Neil Patel.
https://neilpatel.com/blog/8-unusual-link-building-strategies-thatll-catapult-your-rankings/
SEO to Avoid
Are you having difficulty determining if a technique is worth doing or spammy? Here is a list of SEO tactics you should avoid.
https://www.searchenginejournal.com/avoid-stupid-seo-tactics/423560/
Automated Order Tracking
Does your business have a hard time keeping up with order phone calls? CalltoTrack can help reduce the amount of "Where is my order" calls you receive.
https://dh42.com/blog/calltotrack/
Instagram Product Tagging
Instagram has now opened its product tagging feature to all US accounts and what this means for you.
https://www.retaildive.com/news/instagram-expands-product-tagging-to-all-users/622280/
Best Social Media Posting Times
Are you having difficulty figuring out when the best conversion time for your social media postings is? This article will shed some insight to help you nail it down.
https://www.searchenginejournal.com/best-times-to-post-on-social-media-in-2022/446255/
E-commerce Navigation
Is your navigation the best it can be for your customers? Seamless navigations produce more sales if customers can find what they are looking for.
https://www.practicalecommerce.com/visitors-seek-effortless-navigation-and-design
Does Word Count Equal Performance?
Word count has been a metric most SEOs, and content producers rely on, but does it work for ranking?
https://neilpatel.com/blog/word-count-impact-performance/
Copywriting Mistakes
When writing the copy for your website, you have to remember that everything is a conversion factor. Does your copy have mistakes that might lower your conversion rate?
https://www.searchenginejournal.com/copywriting-mistakes/445807/
Title Tags
Are you considering rewriting the title tags to pages on your site? If so, you might avoid these patterns.
https://moz.com/blog/title-tag-patterns-to-avoid
As always, if you have any questions or comments about any of the articles, drop them below, and let’s discuss.