Weekly News April 13th 2022
The best in SEO and e-commerce news of the past week, a curated list.
Here we are again on another exciting Wednesday! This week has some exciting news in the e-commerce world, with our list of curated stories and a couple of new announcements from Google.
Google Trusted Store Badge
Google has now implemented a Trusted Store badge in Google Shopping, hoping this will help sellers convert more. This seems like a great opportunity to increase conversions, especially in over-saturated markets.
https://www.seroundtable.com/google-trusted-store-badge-live-33230.html
Manging SEO Alone
Only one person, with not enough hours in the day? Moz has a few tips on making the most out of your time when optimizing your site.
https://moz.com/blog/get-things-done-as-only-seo
Google Review Update
Google has announced the new product reviews update has launched. This update is only for the English language but will soon expand to other languages.
https://www.seroundtable.com/march-2022-google-product-reviews-update-live-33235.html
Shopify Multi-Country Sales
Are you considering targeting other countries with your Shopify store? Shopify has a great blog post on how you can effectively manage to make your site multi-country accessible.
https://www.shopify.com/blog/shopify-store-multiple-countries
Differentiating Your Brand
Does your e-commerce brand have an identity? Big Commerce has a few ways to set your store apart from your competitors to differentiate your brand.
https://www.bigcommerce.com/blog/emerging-brand-differentiators-eystudios/
Post-Pandemic Sales Dropping
With the pandemic ending in most places, e-commerce sales are starting to recede, but they are staying above pre-pandemic levels. If you see a sales drop, do not worry, this is likely the reasoning behind it.
Does Negative SEO Work?
Does negative SEO work? Google says no. SEO people think otherwise. I believe it is impossible to distinguish bad SEO from negative SEO, so while Google tries, it will always miss the mark.
https://www.seroundtable.com/google-again-disavows-negative-seo-33224.html
Best CMS for Core Web Vitals?
We all know that core web vitals are essential and a ranking factor. Out of the box, which CMSs have the best core web vitals?
https://www.searchenginejournal.com/top-6-cms-for-core-web-vitals/445309/#close
Rising Social Media Platforms
Every day new social media platforms are created. It is hard to tell which ones to focus on, though. Hootsuite has come up with a list of the up can coming platforms. Substack even made the list.
https://blog.hootsuite.com/new-social-media-apps-platforms/
Image Alt Tags
Have you wondered how to handle the image Alt Text on your site? Straight from the search engines' mouth, Google gives you their recommendations.
https://www.searchenginejournal.com/alt-text-seo/444951/
If you have any questions or comments about the articles above, use the comment section below to let me know your thoughts. Have a great week, and I look forward to my SEO Friday article!